A poll of 2,000 parents of 3 to 13 years olds in the UK found the average children’s Christmas list contains sixteen suggests worth nearly £300!
But 41 per cent of youngsters have even been left unimpressed even with a present which was on their wish-list. According to the study, more than half of the children have been left disappointed with a Christmas present – with grandparents and aunties buying the most mismatched gifts.
And while 33 per cent of parents admitted they bought their child something they were indifferent about, 24 per cent claim the gift was from a friend and 23 per cent a neighbour.
It also emerged two in five parents have struggled to know what to buy their offspring for Christmas in the past, while 47 per cent have found it difficult to suggest ideas to relatives and friends.
31% have admitted they end up buying certain gifts due to ‘pester power’ from that children.
Carried out via OnePoll, it was also revealed 39 per cent would like to know more about how to choose suitable toys for their child rather than simply buying them what they ask for – something 59 per cent admit to doing.
Whereas 53 per cent research to find out what toys best suit their child’s personality.
In fact, 38 per cent would even consider buying a gift that they also want to have a play with.
And for 27 per cent, they are influenced by how educational a toy is before putting in their child’s stocking, while a quarter rely on word-of-mouth from other parents.